the duo

About Us delphine buchotte

phidel is an on demand c – suite focused on optimizing digital ecosystems using our bespoke methodology. we are two seasoned executives with experience across e-commerce, marketing and brand development.




Delphine Buchotte is an experienced marketing and digital expert in Consumer Engagement. From brand content creation to e-commerce. A true innovator with proven ability to conduct transformation and transition businesses and organizations. She was previously Chief Digital Officer at L’Oreal Paris in Paris and Chief Marketing Officer at Diane Von Furstenberg in NYC. Delphine has consulting experience in brand platform and product launches.

the duo

philip atkins

Philip Atkins is a seasoned e-commerce strategist addressing digital disruption and brand development in big box retailers, specialty retailers and DTC start-ups. He was previously VP of Totokaelo, CMO/Head of Digital of Bugatchi Group and VP Global Merchandising and Sales at Diane von Furstenberg. Philip has extensive consulting experience in brand development and e-commerce and data science.