p.h.i.d.e.l.® – the method

We take a 360 approach to understand the user reality across all digital touch points and use data mining and insights to optimize the digital ecosystem, develop content strategy, build community, and tell stories. 

We use a proprietary methodology phidel® as a customizable playbook to support and scale your business



Predict Consumer Behavior

Mine Consumer Insights

Define Your Audience

Assess Competitive Landscape

Hack Barriers to Purchase

Fix UX if Needed

Recommend on Front End Development

Audit Traffic and SEO



Hack Barriers to Purchase

(Re)define the Brand Platform

Identify Your Mission and Values

Develop Brand Key Messaging

Develop Circular Launch

Develop Go-to-Market and Hero Product Strategy

Design a Paid/Organic Brand Ecosystem

Brief Asset by Audience/Platform

Engage the Customer

Design an “Always On” Content Plan

Develop Messaging Calendar

Define Influencer Marketing strategy


Lift Sales

Develop Media Plan and Strategy

Manage Media

Develop Cross Platform Insights and Optimization