Method

Our bespoke methodology emphasizes data mining and insights to optimize the digital ecosystem. We take a 360 approach to understanding the user reality across all digital touch points because today, brands have to always be “on.” Once a strong e-commerce foundation is in place, we amplify the brand mission through media buying, messaging and digital activations.

 

Predict Consumer Behavior

Mine Consumer Insights

Define Audience Segmentation

Audit Traffic

Assess User Experience

Solidify Brand Positioning

Hack Barriers to Purchase

Fix UX and On-Site Customer Journey
Define Development Pipeline
Organize Content articulation

Identify Brand Purpose

Define or Re-Define Brand Platform
Identify Mission, Vision, and Values
Articulate Social Responsibility and Measured Impacts

Conceptualize Content Plan

Develop the Funnel

Define a Hero Product Plan
Build a Messaging Cadence
Brief Audience Centric Campaigns

Engage your Audience

Implement “Always On” Plan
Shape Community Guidelines and Communication
Define Community and Influence Strategy

Lift

Flight Paid Campaigns
Accelerate Brand Amplification
On-Going Content Optimization and Insights