p.h.i.d.e.l.™ – the method
We take a 360 approach to understand the user reality across all digital touch points and use data mining and insights to optimize the digital ecosystem, develop content strategy, build community, and tell stories.
We use a proprietary methodology PHIDEL™ as a customizable playbook to support and scale your business
Predict Consumer Behavior
Mine Consumer Insights
Define Your Audience
Assess Competitive Landscape
Hack Barriers to Purchase
Fix UX if Needed
Recommend on Front End Development
Audit Traffic and SEO
Hack Barriers to Purchase
(Re)define the Brand Platform
Identify Your Mission and Values
Develop Brand Key Messaging
Develop Circular Launch
Develop Go-to-Market and Hero Product Strategy
Design a Paid/Organic Brand Ecosystem
Brief Asset by Audience/Platform
Engage the Customer
Design an “Always On” Content Plan
Develop Messaging Calendar
Define Influencer Marketing strategy
Lift Sales
Develop Media Plan and Strategy
Manage Media
Develop Cross Platform Insights and Optimization