Method
Our bespoke methodology emphasizes data mining and insights to optimize the digital ecosystem. We take a 360 approach to understanding the user reality across all digital touch points because today, brands have to always be “on.” Once a strong e-commerce foundation is in place, we amplify the brand mission through media buying, messaging and digital activations.
Predict Consumer Behavior
Mine Consumer Insights
Define Audience Segmentation
Audit Traffic
Assess User Experience
Solidify Brand Positioning
Hack Barriers to Purchase
Fix UX and On-Site Customer Journey
Define Development Pipeline
Organize Content articulation
Identify Brand Purpose
Define or Re-Define Brand Platform
Identify Mission, Vision, and Values
Articulate Social Responsibility and Measured Impacts
Conceptualize Content Plan
Develop the Funnel
Define a Hero Product Plan
Build a Messaging Cadence
Brief Audience Centric Campaigns
Engage your Audience
Implement “Always On” Plan
Shape Community Guidelines and Communication
Define Community and Influence Strategy
Lift
Flight Paid Campaigns
Accelerate Brand Amplification
On-Going Content Optimization and Insights