WHAT WE DO
p.h.i.d.e.l.® – the method
We take a 360 approach to understand the user reality across all digital touchpoints and use data mining and insights to optimize the digital ecosystem, develop content strategy, build community, and tell stories.
We use a proprietary methodology phidel® as a customizable playbook to support and scale brands.
LEADING THE SOCIAL CONVERSATION
Our clients are innovators across industries from fashion, beauty and wellness to technology and science. By leveraging the social context and consumer behavior trends we help our partners lead the social conversation.
sits on these four pillars
We build strong holistic brand architecture designed to address consumer interest demand.
Today, marketing strategy must be integrated, so we help teams work better together. Our suite of tools and processes can help your team work more seamlessly to create a seamless customer experience.
We develop growth strategies using predictive analytics, in season insights and social listening to ensure you stay close to your consumer.
Mission, impact, brand story- We ground your content strategy in a socially relevant context.
NEW DIGITAL AGENCY PHIDEL FOCUSES ON MARKETING WITH A MISSION
Phidel’s partners say the key to effective marketing is authenticity and agility.
HOW JW ANDERSON’S CARDIGAN WENT VIRAL ON TIKTOK
Crochet enthusiasts on TikTok have turned a luxury patchwork cardigan into a viral trend after it was worn by music star Harry Styles.
HOW BRANDS ARE CONNECTING WITH CUSTOMERS IN LOCKDOWN
Fashion brands are fostering a sense of community through engaging content, virtual gatherings and other creative initiatives that involve customers.
NOTES FROM THE PHIDEL TEAM
PHIELD NOTES #1
Commerce can be a champion of change, as long as you walk the talk
PHIELD NOTES #2
Success cannot be measured by traditional business metrics alone
PHIELD NOTES #3
Bridging marketing and sustainability through scarcity