phidel is a multi-disciplinary digital methodology committed to evolving brands into agents of change.
WHAT WE DO
Our Method– P.H.I.D.E.L.
Pioneers of “Missional Marketing” we are a collective guiding and supporting purpose-driven brands to tell their unique stories more authentically in an optimized digital ecosystem. Our objective is to accelerate, grow and shift business models. We have developed a unique methodology called P.H.I.D.E.L.. Our bespoke process is designed to construct more efficient paths to purchase and people.
Leading the Social Conversation
Our clients are innovators across industries from fashion, beauty and wellness to technology and science. By leveraging the social context and consumer behavior trends we help our partners lead the social conversation.
WHAT WE KNOW
Two-thirds of customers will buy or ban a brand today based on how it aligns with their values. Customers are cultivated through:
WHAT WE BELIEVE
is your tool for acquisition.
is your tool for retention.
is your fuel for repetition.
WHAT WE DO
the User’s Reality with your brand
a communicable brand platform
your path to purchase for conversion
your traffic with digital marketing
Phidel’s partners say the key to effective marketing is authenticity and agility.
HOW JW ANDERSON’S CARDIGAN WENT VIRAL ON TikTok
Crochet enthusiasts on TikTok have turned a luxury patchwork cardigan into a viral trend after it was worn by music star Harrys Styles.
BRAND CONNECTING WITH CUSTOMERS IN LOCKDOWN
Fashion brands are fostering a sense of community through engaging content, virtual gatherings and other creative initiatives that involve customers.
BY THE NUMBERS
With phidel, success equals growth, sales, and KPIs of kindness.
red - ecom kpi's
blue - kindness KPI's
plastic bottles repurposed
avg sales over LY for 2020 YTD
loads of laundry for the LA homeless
trees being planted
more users onsite
avg conversion rate lift
PHIELD NOTES #1
Commerce can be a champion of change, as long as you walk the talk.
PHIELD NOTES #2
Success cannot be measured by traditional business metrics alone.
PHIELD NOTES #3
Bridging Marketing and Sustainability Through Scarcity